Style Icon Nat

Style Icon Nat Winner of Small Medium Enterprise (SME) News 2020 UK Enterprise Awards for most innovative celebrity stylist and lifestyle writer, Natalie’s fashion journey began in Harrods where she worked as a fashion consultant, followed by a two-year stint at Browns – South Molton Street. In 2004, Natalie secured a personal shopping role in Selfridges before she set up Style Icon Ltd (a personal shopping company) in 2005. The styling opportunities have been endless since Natalie founded Style Icon, enabling her to fulfil the lifestyle needs of businessmen, women and celebrities across the globe as well as organise fashion shows, events, photoshoots, mentor enthusiastic young adults, and collaborate with such prestigious charity organisations as Well Child and Elton John Aids Foundation. Natalie launched her blog – The Lifestyle Collective – in 2017 to consolidate her creative skills and support lifestyle, fashion and beauty brands. The end-goal is to inspire, motivate and educate people globally.